Marketing & Customer Insights

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We orchestrate marketing campaigns that speak to millions of daily shoppers. Our work spans the digital and physical space and combines the work of numerous internal teams and external advertising and media agencies. Our marketing teams work together to show our customers how they can save money and live better.

  • Roll With It

    Roll with it

    The world of retail is rapidly changing, but that suits you. You're extremely adaptive and flexible when needed.

  • Work Together

    Work together

    You thrive when you get to work cross-functionally with people who have different ideas and skillsets.

  • Take A Chance

    Take a chance

    You don’t back down from new experiences—you jump in head first! You're eager to step outside your comfort zone.

New and exciting opportunities

  • Senior Manager, Site Analytics

    Marketing & Customer Insights
    • Develops and drives data driven site strategies and tactical execution plans that optimize the customer experience
    • Drives relationships with third party partners
    • Drives the execution of multiple business plans and projects for Site Operations
    • Ensures business needs are being met
    • Ensures search and naviation data quality for current and future business needs
    • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
    • Provides supervision and development opportunities for associates

    #LI-JN1 Learn More
  • Temporary Ad Operations Associate Manager

    Marketing & Customer Insights
    Sam’s Club is looking for an Ad Trafficker/Operations candidate to join our growing Digital Marketing Team. This role will be responsible for flawlessly trafficking and flighting of digital media campaigns. To be successful in this role, this individual will need to have an extremely high attention to detail, be comfortable with ad technology, possess strong analytical skills and have excellent time management skills. This role will report to the Senior Marketing Manager, Paid Media.

    Main Duties and Responsibilities:
    • Manage and traffic campaigns in Ad server tools such as
    DoubleClick(DCM)/Live Ramp Connect
    • Oversee media tracking and analytics set up and implementation
    • Create timeline and delivery dates for campaign delivery
    • Active participation in media planning discussions regarding trafficking
    strategies and related operational issues
    • Improve data quality by collaborating with the Media, Analytics and
    Targeting teams to ensure campaigns are structured in a way to produce
    optimal data outputs
    • QA ads to ensure they meet site specs and ad server requirements
    • Generate, QA, and troubleshoot implementation of conversion tags
    • Troubleshoot ad or tag issues with site or ad tech partners
    • Set up 3rd party tags in DCM (DoubleClick)
    • Resolve tracking and reporting discrepancies with Analytics and/or
    • Review media plans and updates with Media team before trafficking and
    work with Analytics team to ensure plans will allow them to collect data
    accurately, efficiently, and effectively Learn More
  • Senior Manager, Copy (

    Marketing & Customer Insights

    • Directs and drives the continuous improvement and optimization of item page copy and marketing copy.
    • Drives the development and implementation of content strategies
    • Drives the execution of related business objectives, milestones and projects.
    • Leads the development of strategic copy and content to drive digital and omnichannel member experience.
    • Oversees the development and maintenance of content guidelines and style guides.
    • Leads, inspires, develops and manages editorial team.
    • Defines and communicates short and long-term editorial creative and strategic vision, KPIs and priorities for Editorial Team
    • Aligns with Senior Directors and VPs of Marketing (Category, Social, SEO) on priorities; influences team's role and purpose in the org and across the enterprise
    • Influences cross-functional leadership to develop and test innovative content programs; fosters collaborative, symbiotic relationships among cross-functional teams
    • Supports Editorial Team by allocating and advocating for resources, including talent, tools, project prioritization, elimination of non-priority work and career development
    • Analyzes team performance and identifies content's value to the business; adjusts priorities to meet shifting business goals and to balance risk vs. return
    • Collaborates with Marketing and SEO teams on content strategy and creation, sourcing and curation of content across channels
    • Extracts performance from third-party agency and content contributor and sponsorship partners; ensures consistency of creative with work developed by the in-house team
    • Actively finds and vets new/innovative content provider partners to serve existing and new content creative strategies; seeks opportunities for, and drives, editorial creative proof of concept (POC) projects
    • Defines, manages and evolves brand voice/tone within content creative deliverables for all channels
    • Supports content monetization programs by directing agencies and sponsors as well as developing new creative constructs

    #LI-KA1 Learn More
  • Sr Manager Marketing- Social Media

    Marketing & Customer Insights
    About the Social Media team

    The Social Media marketing team is responsible for our national, social media brand presence (e.g., our @walmart handles). Our team’s mission is to help build and strengthen the Walmart brand through both compelling storytelling and authentic social interactions. Through our work, our team connects with consumers on an unprecedented scale. We’re looking for creative, forward thinking, and data-driven social media marketers to help shape social content and engagement for the world’s largest retailer at this pivotal moment in our company history.

    In this role, you will serve as the social media lead for a specific topical content area (e.g., merchandising, community) and/or platform. You will develop strategies and plans for social media content (written, video, photo) across major social media networks including Facebook, Twitter, Instagram, Instagram Stories, Pinterest, YouTube and Snapchat. You will also serve as the team’s primary liaison to key business partners, keeping a pulse on major business activities that are relevant for social media while gathering critical business requirements for social content. Cross-functional business areas may include category marketing, seasonal marketing, brand marketing, stores & dotcom teams, store & site operations, media integrations, corporate affairs, PR, and others. In addition, you will create and manage a content calendar that supports your topic area and/or platform, develop compelling and engaging social activation plans, both in our owned channels and with influencers / media partners to deliver on business objectives while also meeting social media goals and brief and work with our in-house creative team or agency partners on social media content and activations. As a Senior Manager, you will track and monitor progress of content development from concept through completion, monitor the performance of your content and use it to inform new content streams, continuously evolving our social media strategy based on results and learnings, report on results to business owners and other key stakeholders and collaborate with media partners both in-house and at agencies to develop, launch, and measure media plans for content streams.

    • Develops and manages key supplier partnerships on new and existing marketing initiatives
    • Develops overall department, segment or category annual operating plans (AOPs)
    • Drives the execution of multiple business plans and projects
    • Ensures business needs are being met
    • Identifies business needs
    • Manages large-scale marketing initiative development and execution (for example, In-Store merchandising, advertising, media plans, promotional events)
    • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
    • Provides supervision and development opportunities for associates
    • Stewards the Walmart brand
    Learn More
    We’re looking for an influential, organized and creative planner to join a high-visibility startup team within the Walmart digital ecosystem. Someone who is passionate about weaving big ideas through a complex network of partners to help create a cohesive brand story for our advertising partners (i.e Pepsi, P&G, Samsung). Essentially, you will act as the glue that ties multiple brand and category activities together into logical and effective advertising solutions.

    As the Manager of Integrated Planning, you will spend your time assessing partner brand campaigns across multiple categories. You will look at these stories holistically and figure out which ones can go together, which ones can need to remain separate, and which ones can be deeply integrated into our Walmart proper category initiatives. Essentially, how do we creatively simplify the amount of messages in the market to the Walmart shopper.

    You’ll be working with a wide variety of groups with differing understandings of this proposition from our category management team to marketing. You’ll develop calendars, sit in on client discussions, manage weekly discussions across the broader organization, and provide visibility into what we’re trying to accomplish.

    Most importantly, you’ll play an instrumental role in the continued development of one of Walmart’s fastest growing businesses, helping to redefine how brands connect with consumers in the place where it matters the most! Every day we work with hundreds of brands, reach millions of customers and influence billions in sales (so there is a lot of opportunity here).

    We are looking for ambitious, fun, entrepreneurial, people-oriented folks who are truly willing to roll up their sleeves to solve business challenges in creative and structured ways (no lie, you might not have sleeves by the end of this).

    Position Description:
    • Develop proactive category calendars, content strategies and big ideas (more on the brand integration side than technology solutions)
    • Participate in meetings across the organization from marketing to category management working to ensure that brand inclusion is a pivotal and integrated part of our everyday planning
    • Provide visibility and reporting into initiatives that the advertising team is undertaking (basically, understand what everybody is doing to be able to articulate it to the right people)
    • Develop deep understandings of our retail business helping to bridge the gap between multiple categories and multiple brand initiatives
    • Support in the development of communications toolkits
    • Develop and re-develop internal planning processes and organizational maps to best facilitate discussions amongst the teams
    • Support in the message dissemination for new product or service launches where required
    • Act as an ambassador for our advertising partners across the business
    • Support daily operational planning initiatives (i.e. how do we integrated partner brands into our major seasonal and category initiatives)

    #LI-PC1 Learn More

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